New York. February 8–10, 2026. The children's fashion and lifestyle industry came together once again at Playtime New York — one of the most respected trade platforms for independent and emerging brands in the kids' market. Blue Francis was there, at Booth D04 in The Studio.
The Studio at Playtime New York
Playtime New York opens its doors to a carefully chosen group of brands each season — and AW26 marked Blue Francis's debut on that floor. Showing for the first time, at Booth D04, was a milestone we had been working toward. Being in the same room as international buyers, press, and the global children's fashion community — as a New York-based children's fine jewelry brand — felt like the right introduction at the right time.
What We Brought to the Floor
Booth D04 was designed to feel intimate and intentional — reflecting the same care that goes into each Blue Francis piece. The display brought together sterling silver and gold vermeil across the full collection: earrings, necklaces, bracelets, bangles, and charms, organized by category and presented in signature Blue Francis gift-ready packaging. The booth gave buyers the opportunity to explore the collection hands-on, place orders directly, and connect with the story behind the brand.
From charm displays with pendants spanning faith, sport, and nature motifs, to layered necklace sets and gemstone-accented bangles — the breadth of the collection showed what children's fine jewelry looks like when it is designed with both children and the families who gift it in mind.
About Playtime New York
Playtime New York is an international trade show dedicated to children's fashion, accessories, and lifestyle. Bringing together independent brands and international buyers in the heart of New York City, it is one of the most respected platforms in the global kids' market for discovering emerging brands worth knowing. Exhibiting at Playtime signals a commitment to craft, community, and the kind of jewelry for girls and children that lasts well beyond a single season.
→ Read the Playtime W26 Studio feature
→ Explore Blue Francis Collections